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R.U.I. (Raw Unique Iconic), formerly known as The Royal Racer, is a concept store located on Rue Mercerie in Lausanne. The shop offers an exclusive selection of high-quality clothing, denim, and accessories from the world of mechanical sports and heritage style. Brands carried include Momotaro Jeans, Belstaff, Deus Ex Machina, and Iron and Resin. The store positions itself as a meeting place for lovers of authenticity and craftsmanship.
Opening times
Open until 6:30 PM
- Monday13:00 to 18:30
- Tuesday9:30 to 18:30
- Wednesday9:30 to 18:30
- Thursday9:30 to 18:30
- Friday9:30 to 18:30
- Saturday9:30 to 18:30
- SundayClosed
Opening times
Open until 6:30 PM
- Monday13:00 to 18:30
- Tuesday9:30 to 18:30
- Wednesday9:30 to 18:30
- Thursday9:30 to 18:30
- Friday9:30 to 18:30
- Saturday9:30 to 18:30
- SundayClosed
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- Website:
Frequently asked questions about The Royal Racer
- Categories
- Motorcycles and scooters
About this profile
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