BS24 Switzerland

It all started with a customer shop!

In 2015, inspired by a major Swiss manufacturer of hand and nail cosmetics, the Dell'Avvocata family launched their first online shop. This marked the beginning of a new era. Over the course of the first few years, the online shop's product range was continuously expanded to include additional Swiss cosmetic products.

This success led to the desire to create their own product line. Through intensive discussions with manufacturers, retailers, and end customers in the cosmetics industry, the Dell'Avvocata family quickly recognized the needs and enormous potential. The family's recipe for success is basically simple: combining the right ingredients with the extraordinary. The products must be innovative and solve the exact problems of the customers!

Over the next two years, the Dell'Avvocata family developed their first product under the name "BS24 Pure Beauty." An innovative, extremely high-quality, fast-acting, and unique anti-aging serum.

Encouraged by the success of the serum, four more high-quality and effective products for the face, eyelashes, and lips were developed. These BS24 products are as simple as they are efficient and have since completed the series of innovative anti-aging facial care products.