ZDF Zurich Design Factory AG

Packaging design is the most important point of contact between your brand and your customers. Packaging is becoming increasingly important as it becomes more and more difficult to reach customers through traditional communication channels. The ideal packaging is much more than just a pretty wrapper, because purchasing decisions are made in a fraction of a second – and packaging design is the deciding factor!

"Design is subjective" is a widely held belief. However, this assumption is only partially correct. All design proposals we submit to our customers are based on in-depth studies of consumer behavior, market segments, and competitive analyses. We also continuously monitor current and new trends and developments in the market. We pay particular attention to the visibility of the packaging in its environment (shelf impact).

Packaging design brings together all aspects of communication: creative conceptualization, communication efficiency, and consideration of technical and regulatory requirements. Choose an experienced and competent agency with many years of experience in these areas to give yourself the best chance of a successful brand launch or product reorientation.