Play it loud record store is Switzerland's largest vinyl megastore, located in Balsthal since October 2024. The store features over 500,000 vinyl records across all music genres including Classic Rock, Black Metal, Funk, and Celtica. The shop offers rare collectibles, Japan vinyl, audiophile treasures, vinyl search services, and merchandise. A unique feature is the café-lounge where customers can enjoy complimentary coffee while listening to their vinyl purchases. The store is owned by Marius Banholzer, a passionate vinyl collector with over 50 years of collecting experience.