Swissmedlaw™ is the leading project of the renowned lawyer and entrepreneur Roland U. Straub, which specialises in tailor-made legal services and coaching offers. It was launched in response to the growing importance of medical and healthcare law in the everyday lives of the Swiss population. Roland Straub founded the sole proprietorship Swissmedlaw™ in Zurich in 2021 and has been offering first-class advice and services in the field of health and medical law ever since. Swissmedlaw™ not only covers the traditional areas of civil, commercial and contract law, but also offers in-depth advice and coaching on topics such as patient rights, the electronic patient dossier (EPD), health insurance and social security law, medical and hospital liability and the legal aspects of the federal eHealth initiative. The preparation and mediation of data protection opinions and medical party opinions are also among the core competences. The protection of personal rights and the right to informational self-determination are at the centre of all of Swissmedlaw™'s activities. The organisation supports the necessary cultural change by providing guidance and support to private individuals and organisations in order to use the achievements and innovations of digitalisation in the healthcare sector in a patient-friendly manner while maintaining comprehensive data protection.